‘Pink It Now' is a breast cancer awareness campaign launched by Zulekha Healthcare Group supported by many corporates and media partners. The campaign is targeted at women across UAE and India with the core message of’ “Education, Early Detection and Prevention” to ﬁght breast cancer. Free screenings during the campaign period can be availed by the masses at any of the hospitals of the group in the UAE.
Dr. Pamela Munster is the face of ‘Pink It Now’ campaign. She is a renowned oncologist and a cancer survivor, who has devoted her time and energy in spreading awareness and leading the fight against Breast Cancer. As a pioneer in the field of breast cancer research, she has been researching on better treatment options for breast cancer patients. Dr. Pamela is a Professor with Department of Medicine (Haematology/Oncology), UCSF and the Director at Early Phase Clinical Trials Unit and Leader, Developmental Therapeutics Program, UCSF Helen Diller Family Comprehensive Cancer Centre, USA.
This year will be the seventh edition of the campaign that will also witness the launch of ‘Twisting Fate’, an inspiring, practical guide to living with BRCA mutations and the genuine healing process authored by Dr. Pamela Munster.
“Utterly engrossing . . . This intense and informative memoir [is] told from the unique perspective of a compassionate physician being treated for the very disease she has spent her life treating.”
—Publishers Weekly, starred review
“Powerful, informative and gorgeously written, Twisting Fatedescribes Pamela Munster's journey from being a doctor to becoming a patient.Munster’s account is, at once, both intensely personal and of deep general interest to any human being who encounters cancer, especially breast cancer. I could not stop reading.”
Dr. Pamela Munster, a leading oncologist at the University of California San Francisco, has advised thousands of women on how to deal with the life-altering diagnosis of breast cancer. But when she got a call saying that her own mammogram showed “irregularities,” she found herself experiencing a whole new side of the disease she thought she was an expert in.
Weaving together her personal story with her team’s groundbreaking research on the BRCA gene—responsible for not only breast cancer but also for many other inherited cancers affecting both women and men—Twisting Fate is an inspiring guide to living with BRCA mutations. With authority, insight, and compassion, Dr. Munster uses her voice to create a safe space for genuine healing and honesty in a world otherwise dominated by fear.
Ford Motor Company has been in the fight against breast cancer for over 21 years. Warriors in Pink powered by Ford recognises the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.
Launched in 1998, Lifestyle today is a leading retail destination housing an assortment of renowned and exclusive brands. Offering an eclectic range in much-desired solutions for the modern-day fashionista and her home; products span cosmetics, fashion bags & accessories, home décor, home furnishing, bath décor, home fragrance, spa products and teen gifts.
ENG's 32-year history has witnessed monumental changes in infrastructure, resources, facilities, offices and manufacturing capacities. Created by Hanif Merchant in 1976, and previously known as Emirates Neon Group, the company has continually assessed and reassessed the operating procedures and has steadily paved the way for a metamorphosis from a sales focused Emirates Neon into a brand name of ENG (Emirates Neon Group) synonymous with the highest standards of quality and professionalism.
Patients Friends Committee is a charity organization based in The United Arab Emirates. The purpose of the charity is to support the underprivileged as well as to encourage the development and implementation of a wide range of services for people with disabilities and ailments such as cancer, alcoholism ,morbidity and other health conditions.
Swiss Arabian Perfume Group was established in the year 1974. The group has grown to be a market leader and a master in the art of perfumery. A highly professional management, state-of-the-art production technology and complete quality control procedures along with an extremely efficient team has been their key to achieving such tremendous growth in the past years.
Air Arabia, the Middle East and North Africa's first and largest Low Cost Carrier (LCC). They fly you to over 120 destinations spread across the Middle East, North Africa, Asia and Europe.
Dar Al Khaleej Printing & Publishing is a publishing house based in Sharjah, United Arab Emirates. The company was established in 1970 with the launch of the daily Al Khaleej newspaper. The company, whose name literally means Gulf House, was founded by brothers Taryam Omran Taryam (1942-2003) and Abdullah Omran Taryam (1944-2015).
106.2 FM is UAE's first radio FM station and has been key to the evolution of radio in the country since. It is BIG FM's primary endeavor to use the magic of radio to not only entertain the listeners but also positively influence their lives.
Khaleej Times is the first English newspaper to be launched in the UAE in 1978. The broadsheet comprises of the general news section, the business pages and a lively sports section. Khaleej Times is the highest circulated of the English language newspapers throughout the Gulf. It reaches out to all parts of the UAE. Additionally, it covers Bahrain, Oman, Kuwait, Qatar and Saudi Arabia through a dedicated distribution network.
Club FM, Kerala’s most loved station, is now in Dubai bringing you just what you’ve been missing. Keeping the fun intact, they promise to take you down memory lane, and transport you back home where your piping hot kaapi awaits you!
Zee TV is an Indian cable and satellite television channel owned and operated by Zee Entertainment Enterprises. The channel is also available in various nations of Southeast Asia, Europe, the Caribbean, the Middle East, Africa, Australasia and North America. A part of the Essel Group, it started to broadcast on 2 October 1992 as the first Hindi-language cable channel in India.
M.B.B.CH, Master Degree in General Surgery, MD in General Surgery Consultant General Surgery
MBChB, CABMS (Arab Board of General Surgery) Consultant General Surgeon Advanced Laparoscopic & Bariatric (Obesity) Surgery
MS FACS, FICS, FMAS, FIAS, Fellowship in Metabolic and Bariatric Surgery Specialist General Surgeon- (Bariatric, Metabolic & Advanced Laparoscopic Surgery)
MS, DNB, MRCS (UK), FNB Specialist General Surgeon - Advanced Laparoscopy and Bariatric (Obesity) Surgery
MBBS, DNB, MS ,MRCS(UK), FMAS, FICRS, FAIS, FALS, FACS(USA), FRCS (England) Specialist General, Laparoscopic, Robotic, Acute care Trauma and Breast surgeon
MBBS, DNB (Surgery), Diploma in Laparoscopy Surgery (France). Fellowship in Metabolic & Bariatric surgery
MD, MS- GEN SURGERY , MS - SURGICAL ONCOLOGY Surgical Oncologist & General Surgeon
MD (Medicine), DM (Medical Oncology) Specialist Medical Oncology
MD (Medical Oncology) Specialist Medical Oncologist
MBBS, MS,DGO in Obstetrics & Gynaecology Specialist Obstetrics and Gynecology
MD, MBCHB Specialist Obstetrician and Gynecologist
MBBS, MRCOG, DNB, DGO, FRCOG Consultant Obstetrician and Gynecologist
MBBS, MRCOG(UK), MRCP (Ireland), FCPS(Pak) Specialist Obstetrician and Gynecologist
FCPS (Gyn / Obs), MRCOG 1, MBBS Specialist Obstetrics & Gynecology
MBBS, DGO, FCPS, DNB Specialist Gynecologist
MBBS, MD Specialist Obstetrics & Gynecology
MRCOG, Master Degree (Obstetrics & Gynecology),MBBCH Specialist OBG
MBBS, MD Specialist Gynecologist
MD, DGO, Fellow (MIS), Fellow (Fetal Medicine) Specialist Gynecologist
MBBS, DNB (OBGY) Specialist Gynecologist
MBBS, MCPS, MRCOG (1) (UK), MRCP (I) (Ireland) Specialist Obstetrics and Gynecology
MBBS, MS (General Surgery), DNB (General Surgery), FMAS, ATLS Fellowship in Minimal Access surgery (MUHS) Specialist General Surgery
MBBS, MS (General Surgery), MBA (Hospital Administration) Specialist General Surgery
Phd (Medical Oncology), MS (Internal Medicine), MBBch (Surgery, Medicine and ESMO (European Society Member of Oncology). Medical Oncologist
MBBS, MS (General Surgery), MCH - Surgical Oncology Specialist - Surgical Oncology
Most breast lumps are not cancerous, but only your doctor can help you obtain the tests that determine for sure. The purpose of practicing regular breast self-exams is to know what is “normal” for you. Report any changes to your doctor promptly. Remember the chances of survival when breast cancer is found in later stages are less than 20%!
Every woman is at risk of developing breast cancer, and that risk increases with age. In fact, more than 80% of breast cancers are diagnosed in women who do not have breast cancer in their family.
The sooner a cancer is detected, the easier it will be to treat it. The only way to detect cancer early is by regular screening (Clinical breast exam & Mammogram) according to the guidelines.
Women who decrease their body fat and exercise regularly, more than three hours per week, can decrease their risk of breast cancer by approximately 20%. This may be due to an overall decrease in circulating estradiol [a type of estrogen] that may in turn decrease the stimulation to cells that are potentially pre-cancerous. If a low-fat diet can help decrease a woman's overall body fat, it may indirectly help to decrease her risk.
It's understandable to be confused about breast self-exam, but what's most important is that you're doing it. Because of the fact that you have found something that doesn't feel exactly correct to you, it’s worth seeing your gynecologist or primary care physician for a good clinical breast exam. You may be feeling tenderness within your breast or armpit area that has a perfectly rational explanation, but using your own sense that something isn't exactly right to guide you to your gynecologist is certainly appropriate.