Education, Early Detection Towards a world free from Breast Cancer

Free checkup focuses on the core of the campaign- 'early detection'. You can book for a free check up and avail mammogram test for free.

About the Initiative

‘Pink It Now' is a breast cancer awareness campaign launched by Zulekha Healthcare Group supported by Ford - Warriors in Pink and Friends of Cancer Patients (FOCP) and many other corporates. The campaign is targeted at women across UAE and India with the core message of’ “Education, Early Detection” to fight breast cancer.

Pink Knights

“Pink Knights” personifying the determined women who are in the journey of fighting breast cancer and hoping to get back to normalcy soon after therapies. User can join the forum, share their stories and can be our pink knight.

Pink Knights app provides breast cancer patients, survivors, and caregivers convenient resources and tools to guide them through their treatment and keep their life more organized.

App Store Play Store

Event Partners

The list of organizations and associations who join their hands with Zulekha hospital in the campaign.

Event Partner

Warriors in Pink
Ford Motor Company has been in the fight against breast cancer for over 21 years. Warriors in Pink powered by Ford recognises the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. This program highlights the stories of local breast cancer survivors and promotes the importance of early detection in the battle against the disease. Warriors in Pink embodies hope. strength and courage and is about women and men finding strength within themselves -their inner warrior - at a time they need it most.

Event Partner

Friends of Cancer Patients
Friends of Cancer Patients (FoCP) is a non-profit organization founded under the directives and patronage of Her Highness SheikhaJawaherbint Mohammed Al Qasimi, in September 1999. FoCP is committed to helping cancer patients and their families get through the long and arduous journey of cancer treatment and aims at creating awareness around the early detectable cancers that affect both men and women. FoCP is a proud partner of Zulekha Healthcare Group's 'Pink It Now' campaign to support and spread awareness about breast cancer in UAE.

Support Partners

Mai Dubai
Mai Dubai is a Dubai based company that produces bottled water. It is owned by the state run Dubai Electricity and Water Authority

Support Partners

Musafir
Musafir.com is the UAE's first premium-experience travel website. They offer flights to over 3,000 destinations, hotel stays in over 85,000 properties around the world, holiday experiences and much more.

Support Partners

Uber
Uber is the best way to get around Dubai.Choose your ride and set your location. You'll see your driver's picture and vehicle details, and can track their arrival on the map.

Support Partners

Souq
Souq.com is an English-Arabic language e-commerce platform, often described as the Amazon of the Middle East. It is the largest e-commerce platform in the Arab world.

Support Partners

BhimaJewellers
Bhima's journey began in 1925 and has an outstanding heritage of precious metal expertise. Their experience along with creativity is converted into innovation - secret behind the Bhimajewellery charm.

Support Partners

Air Arabia
Air Arabia, the Middle East and North Africa's first and largest Low Cost Carrier (LCC). They fly you to over 120 destinations spread across the Middle East, North Africa, Asia and Europe.

Support Partners

The Health Bank
The Health Bank is a private health management company that offers its members world-class, tailor-made, health management solutions, no matter where in the world they are.

Support Partners

Grand Flora Spa & Ladies Salon
With over 35 years of experience, Grand Flora Spa & Ladies Salon has 6 fully functional salons across UAE including locations in Rashidiya, Mizhar, Jumeirah, Warqa and Diera City Center.

Support Partners

Palazzo Versace
Situated in the heart of the city, Palazzo Versace Dubai is at the center of the new Culture Village, located on a prime waterfront plot with unobstructed views of the Dubai Creek. The architectural style of the hotel represents the merging of a traditional neo-classical Italian palace with recognizable Arabic architectural elements.

Media Partners

Star TV
Star India is one of the leading media house of India, transforming entertainment & sports with superior content.

Media Partners

106.2 Big FM
106.2 FM is UAE's first radio FM station and has been key to the evolution of radio in the country since. It is BIG FM's primary endeavor to use the magic of radio to not only entertain the listeners but also positively influence their lives.

Alexis Event Partners

Indian Cancer Society
Indian Cancer Society was established in 1951 by Dr. D.J. Jussawalla and Mr. Naval Tata as India's first voluntary, non-profit, National Organization for Awareness, Detection, Cure and Survivorship of those affected with this disease. Indian Cancer Society has been doing sterling work in fighting cancer across India. It has been and continues to be the beacon of hope for thousands of underprivileged cancer patients.

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