“Cancer may cause pain, it may shock you, it may even make you face your mortality, but it can never take your spirit away.”

‘Pink It Now' is a breast cancer awareness campaign launched by Zulekha Healthcare Group supported by many corporates and media partners. The campaign is targeted at women across UAE and India with the core message of’ “Education, Early Detection and Prevention” to fight breast cancer. Free screenings during the campaign period can be availed by the masses at any of the hospitals of the group in the UAE.

Dr. Pamela Munster is the face of ‘Pink It Now’ campaign. She is a renowned oncologist and a cancer survivor, who has devoted her time and energy in spreading awareness and leading the fight against Breast Cancer. As a pioneer in the field of breast cancer research, she has been researching on better treatment options for breast cancer patients. Dr. Pamela is a Professor with Department of Medicine (Haematology/Oncology), UCSF and the Director at Early Phase Clinical Trials Unit and Leader, Developmental Therapeutics Program, UCSF Helen Diller Family Comprehensive Cancer Centre, USA.

This year will be the seventh edition of the campaign that will also witness the launch of ‘Twisting Fate’, an inspiring, practical guide to living with BRCA mutations and the genuine healing process authored by Dr. Pamela Munster.

Twisting Fate

“Utterly engrossing . . . This intense and informative memoir [is] told from the unique perspective of a compassionate physician being treated for the very disease she has spent her life treating.”
—Publishers Weekly, starred review

“Powerful, informative and gorgeously written, Twisting Fatedescribes Pamela Munster's journey from being a doctor to becoming a patient.Munster’s account is, at once, both intensely personal and of deep general interest to any human being who encounters cancer, especially breast cancer. I could not stop reading.”
—Siddhartha Mukherjee

Dr. Pamela Munster, a leading oncologist at the University of California San Francisco, has advised thousands of women on how to deal with the life-altering diagnosis of breast cancer. But when she got a call saying that her own mammogram showed “irregularities,” she found herself experiencing a whole new side of the disease she thought she was an expert in.

Weaving together her personal story with her team’s groundbreaking research on the BRCA gene—responsible for not only breast cancer but also for many other inherited cancers affecting both women and men—Twisting Fate is an inspiring guide to living with BRCA mutations. With authority, insight, and compassion, Dr. Munster uses her voice to create a safe space for genuine healing and honesty in a world otherwise dominated by fear.


Warriors in Pink

Ford Motor Company has been in the fight against breast cancer for over 21 years. Warriors in Pink powered by Ford recognises the strength and courage it takes to deal with the everyday challenges of fighting breast cancer.


Launched in 1998, Lifestyle today is a leading retail destination housing an assortment of renowned and exclusive brands. Offering an eclectic range in much-desired solutions for the modern-day fashionista and her home; products span cosmetics, fashion bags & accessories, home décor, home furnishing, bath décor, home fragrance, spa products and teen gifts.


ENG's 32-year history has witnessed monumental changes in infrastructure, resources, facilities, offices and manufacturing capacities. Created by Hanif Merchant in 1976, and previously known as Emirates Neon Group, the company has continually assessed and reassessed the operating procedures and has steadily paved the way for a metamorphosis from a sales focused Emirates Neon into a brand name of ENG (Emirates Neon Group) synonymous with the highest standards of quality and professionalism.

Patients Friends Committee

Patients Friends Committee is a charity organization based in The United Arab Emirates. The purpose of the charity is to support the underprivileged as well as to encourage the development and implementation of a wide range of services for people with disabilities and ailments such as cancer, alcoholism ,morbidity and other health conditions.

Swiss Arabian

Swiss Arabian Perfume Group was established in the year 1974. The group has grown to be a market leader and a master in the art of perfumery. A highly professional management, state-of-the-art production technology and complete quality control procedures along with an extremely efficient team has been their key to achieving such tremendous growth in the past years.

Air Arabia

Air Arabia, the Middle East and North Africa's first and largest Low Cost Carrier (LCC). They fly you to over 120 destinations spread across the Middle East, North Africa, Asia and Europe.

Dar Al Khaleej

Dar Al Khaleej Printing & Publishing is a publishing house based in Sharjah, United Arab Emirates. The company was established in 1970 with the launch of the daily Al Khaleej newspaper. The company, whose name literally means Gulf House, was founded by brothers Taryam Omran Taryam (1942-2003) and Abdullah Omran Taryam (1944-2015).

106.2 Big FM

106.2 FM is UAE's first radio FM station and has been key to the evolution of radio in the country since. It is BIG FM's primary endeavor to use the magic of radio to not only entertain the listeners but also positively influence their lives.

Khaleej Times

Khaleej Times is the first English newspaper to be launched in the UAE in 1978. The broadsheet comprises of the general news section, the business pages and a lively sports section. Khaleej Times is the highest circulated of the English language newspapers throughout the Gulf. It reaches out to all parts of the UAE. Additionally, it covers Bahrain, Oman, Kuwait, Qatar and Saudi Arabia through a dedicated distribution network.

Club FM

Club FM, Kerala’s most loved station, is now in Dubai bringing you just what you’ve been missing. Keeping the fun intact, they promise to take you down memory lane, and transport you back home where your piping hot kaapi awaits you!


Zee TV is an Indian cable and satellite television channel owned and operated by Zee Entertainment Enterprises. The channel is also available in various nations of Southeast Asia, Europe, the Caribbean, the Middle East, Africa, Australasia and North America. A part of the Essel Group, it started to broadcast on 2 October 1992 as the first Hindi-language cable channel in India.


Dr. Anwar Kamel Bahat Mohamed Oraby

M.B.B.CH, Master Degree in General Surgery, MD in General Surgery Consultant General Surgery

Dr. Aws Khidir Jassim

MBChB, CABMS (Arab Board of General Surgery) Consultant General Surgeon Advanced Laparoscopic & Bariatric (Obesity) Surgery

Dr. James Zachariah Pulimuttil

MS FACS, FICS, FMAS, FIAS, Fellowship in Metabolic and Bariatric Surgery Specialist General Surgeon- (Bariatric, Metabolic & Advanced Laparoscopic Surgery)

Dr. Murtaza Pithawala

MS, DNB, MRCS (UK), FNB Specialist General Surgeon - Advanced Laparoscopy and Bariatric (Obesity) Surgery

Dr. Sheela Prince

MBBS, DNB, MS ,MRCS(UK), FMAS, FICRS, FAIS, FALS, FACS(USA), FRCS (England) Specialist General, Laparoscopic, Robotic, Acute care Trauma and Breast surgeon

Dr. Uday Shankar

MBBS, DNB (Surgery), Diploma in Laparoscopy Surgery (France). Fellowship in Metabolic & Bariatric surgery

Dr. Fadi Alnehlaoui

MD, MS- GEN SURGERY , MS - SURGICAL ONCOLOGY Surgical Oncologist & General Surgeon

Dr. Pranay Girdhari Taori

MD (Medicine), DM (Medical Oncology) Specialist Medical Oncology

Dr. Tarek Alkhouri

MD (Medical Oncology) Specialist Medical Oncologist

Dr. Asha Anand

MBBS, MS,DGO in Obstetrics & Gynaecology Specialist Obstetrics and Gynecology

Dr. Basma Shehabi

MD, MBCHB Specialist Obstetrician and Gynecologist

Dr. Betty John

MBBS, MRCOG, DNB, DGO, FRCOG Consultant Obstetrician and Gynecologist

Dr. Humera Raees

MBBS, MRCOG(UK), MRCP (Ireland), FCPS(Pak) Specialist Obstetrician and Gynecologist

Dr. Kaveeta Ramesh Kumar

FCPS (Gyn / Obs), MRCOG 1, MBBS Specialist Obstetrics & Gynecology

Dr. Kranti Deepak Jadhav

MBBS, DGO, FCPS, DNB Specialist Gynecologist

Dr. Lorena Maria Iaut

MBBS, MD Specialist Obstetrics & Gynecology

Dr. Mona Azmy Zakriya Hassan

MRCOG, Master Degree (Obstetrics & Gynecology),MBBCH Specialist OBG

Dr. Nada Elsadig Mohammed Ahmed

MBBS, MD Specialist Gynecologist

Dr. Pooja Mohan Jaisal

MD, DGO, Fellow (MIS), Fellow (Fetal Medicine) Specialist Gynecologist

Dr. Sanam Nazim Nachan

MBBS, DNB (OBGY) Specialist Gynecologist

Dr. Tahira Mehboob

MBBS, MCPS, MRCOG (1) (UK), MRCP (I) (Ireland) Specialist Obstetrics and Gynecology

Dr. Dhanashri Samadhan Patil

MBBS, MS (General Surgery), DNB (General Surgery), FMAS, ATLS Fellowship in Minimal Access surgery (MUHS) Specialist General Surgery

Dr. Priya Devadas

MBBS, MS (General Surgery), MBA (Hospital Administration) Specialist General Surgery

Dr. Rham Zaki Ahmed Mohamed

Phd (Medical Oncology), MS (Internal Medicine), MBBch (Surgery, Medicine and ESMO (European Society Member of Oncology). Medical Oncologist

Dr. Sivaprakash Rathanaswamy

MBBS, MS (General Surgery), MCH - Surgical Oncology Specialist - Surgical Oncology


Q1. Are all breast lumps cancerous?

Most breast lumps are not cancerous, but only your doctor can help you obtain the tests that determine for sure. The purpose of practicing regular breast self-exams is to know what is “normal” for you. Report any changes to your doctor promptly. Remember the chances of survival when breast cancer is found in later stages are less than 20%!

Q2. If breast cancer does not run in my family, do I still need to worry about having it?

Every woman is at risk of developing breast cancer, and that risk increases with age. In fact, more than 80% of breast cancers are diagnosed in women who do not have breast cancer in their family.

Q3. Does being diagnosed with breast cancer mean I will die?

The sooner a cancer is detected, the easier it will be to treat it. The only way to detect cancer early is by regular screening (Clinical breast exam & Mammogram) according to the guidelines.

Q4. Does a low fat diet prevent breast cancer?

Women who decrease their body fat and exercise regularly, more than three hours per week, can decrease their risk of breast cancer by approximately 20%. This may be due to an overall decrease in circulating estradiol [a type of estrogen] that may in turn decrease the stimulation to cells that are potentially pre-cancerous. If a low-fat diet can help decrease a woman's overall body fat, it may indirectly help to decrease her risk.

Q5. I have been having pain in my left armpit-I can't feel anything on the outside, but I feel that there is something that I cannot palpate. Is this something I should see my gynecologist or my primary care doctor about?

It's understandable to be confused about breast self-exam, but what's most important is that you're doing it. Because of the fact that you have found something that doesn't feel exactly correct to you, it’s worth seeing your gynecologist or primary care physician for a good clinical breast exam. You may be feeling tenderness within your breast or armpit area that has a perfectly rational explanation, but using your own sense that something isn't exactly right to guide you to your gynecologist is certainly appropriate.

Back to Top